In the unpredictable storm of building businesses, Sideways Rain explores the art and science of innovation and entrepreneurship. Hosted by two industry leaders—JR Spiess, CEO of The 180 Group, and Kris McNeil, Co-Founder of WIFT—this podcast delves into the challenges, pivots, and breakthroughs of scaling ventures in both the digital and experiential worlds. From tech solutions to human connections, we tackle the chaos of business growth with stories, strategies, and insights that help you thrive no matter where the rain comes from.